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How to Calculate Instagram Engagement Rate
Formula
Instagram ER is (likes + comments) per post divided by followers, times 100.
Benchmarks: under 1% is low, 1-3% is average, 3-6% is good, over 6% is excellent.
Common use cases:
- Audit Instagram account performance
- Evaluate influencers for brand deals
- Track engagement trends over time
Frequently Asked Questions
Emily Taylor
Certified Public Accountant, CPA, MBA
Emily is a Certified Public Accountant with an MBA in Finance. She has over 10 years of experience in tax planning, business accounting, and personal finance advisory. She develops practical financial tools for everyday money management.
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