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How to Calculate Instagram Engagement Rate
Formula
Instagram ER is (likes + comments) per post divided by followers, times 100.
Benchmarks: under 1% is low, 1-3% is average, 3-6% is good, over 6% is excellent.
Common use cases:
- Audit Instagram account performance
- Evaluate influencers for brand deals
- Track engagement trends over time
Frequently Asked Questions
Maria Gonzalez
Registered Dietitian, RD, MPH
Maria is a Registered Dietitian with a Master's in Public Health. She focuses on evidence-based nutrition assessment tools including BMI, calorie calculations, and body composition analysis.
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