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How to Calculate Social Media Engagement Rate
Formula
Engagement rate is total interactions divided by followers, times 100.
A higher rate means your content resonates well regardless of follower count.
Common use cases:
- Measure content performance
- Compare engagement across posts
- Evaluate influencer partnerships
Frequently Asked Questions
Dr. David Park
Applied Mathematician, PhD Mathematics
David holds a PhD in Applied Mathematics from MIT. He has published research on numerical methods and computational algorithms used in engineering and scientific calculators.
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