What Is a Business Worth With $200K Annual Revenue?

The Short Answer

A business generating $200K in revenue is typically valued at $200K-$600K using a 1-3x revenue multiple. Profit-based valuation using 2-4x earnings may yield a different result.

The Detailed Breakdown

Valuation estimated using revenue multiples and SDE multiples common for small service businesses.

CalculationValueAssumptions
Revenue-Based (2x)$400,0002x annual revenue multiple for service businesses
Earnings-Based (3x)$120,0003x seller's discretionary earnings
SDE Method (3.5x)$140,000SDE of $40K x 3.5 multiple

Key Assumptions

  • Service business with 20% net profit margin ($40K annual profit).
  • Revenue multiples of 1-3x based on industry and growth rate.
  • SDE (Seller's Discretionary Earnings) used for small businesses.

Adjust for Your Situation

Your $200K revenue business is likely worth $120K-$400K depending on profitability and growth prospects.

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What Affects This Result

Profit Margin

Higher margins command higher multiples because buyers value cash flow.

Customer Concentration

If one client represents 30%+ of revenue, the valuation drops significantly.

Growth Rate

Businesses growing 20%+ annually earn premium multiples.

Frequently Asked Questions

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